TENTACLE DELIVERS

a full suite of performance
improvement solutions
for lower,
middle market
companies and their
equity sponsors

We deliver a unique integrated combination
of corporate finance, operations and
marketing advisory services to ensure
increased revenue, EBITDA and
enterprise value.

We sit at the intersection of marketing and corporate finance. Our principals have held C-level and Directorship positions in venture backed start-ups and private equity portfolio companies as well as Fortune 100 companies, sports franchises, technology and franchise business across public and private sectors. We bring a unique combination of big company C-suite sophistication and an entrepreneurial mindset to the lower, middle market.

At Tentacle, we deliver business building marketing and financial strategies and services that help equity sponsors and management teams realize their revenue, optimal expenses and enterprise value goals. We deliver high value marketing , financial and business acumen critical to revenue and EBITDA growth, marketing R.O.I and the efficient use of financial capital.

WHAT WE DO

We drive results.

Outsourced Operating Partner

Reporting directly to the Board of Directors, we work on behalf of equity sponsors to assist in the transaction due diligence effort and to provide post-closing, hands-on support to portfolio company managers to ensure effective corporate governance and help achieve investment objectives; operating performance goals. We serve as a liaison between the equity sponsor and its portfolio company managers.

C-Level Guidance and Strategic Thought Partners CEO ~ COO ~ CFO ~ CMO

We are experienced C-suite executives with a broad and deep background in managing and building companies backed by professional capital sources and institutions across the public , private equity and venture capital markets. We are uniquely qualified to bring our real-world knowledge, skills, and know-how to help equity sponsors and the portfolio company managers in addressing its business challenges and achieving its business objectives.

Finance, Operations and Marketing Advisory Services

We bring the ability to come into the situation and quickly establish a contributing presence to a CEO and the C-suite team. We deliver high impact advisory services that not only deliver the what to do but the how to do because we’ve sat in the seat before and successfully met challenges. We immediately contribute from our immersion as we are there to not run the portfolio company but rather bring bandwidth, thought partnership, positive influence and mentorship.

Optimal Expense/Revenue Assessment and Direction

Our work is focused on enhancing the profitability of our client’s business, increasing cash flow and enterprise value. This can only be done with a healthy revenue engine powered by high impact business and marketing strategy and execution. Most performance improvement measures offered by other advisors have a limited cost side focus. We bring a powerful combination of deep financial acumen and deep marketing acumen that is necessary to put a business back on the path to revenue growth, renewed health and sustained business performance.

QofB™- Quality of Business™ Assessment

Get the Quality of Business (QofB) White Paper

1.	2.	3.	4.
Revenue Growth Audit & Assessment	Customer Analysis & Segmentation	Strategic Revenue Generation Plan	Tactical Development

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Marketing Ops, Architecture & Construction	Go To Market Execution	Analysis & Reporting	Business, Marketing & Financial Management

HOW WE DO IT

Tentacle Reaches Beyond traditional Advisory Management Firms to ensure a maximum return on investment

Tentacle is an Advisory Management Firm. We have a three phase, proprietary methodology that puts us in position to gather the necessary understandings to fuel the business in a precise, cost effective manner for revenue growth and enterprise value. Regardless of your marketing and revenue generating predicament, The Tentacle Eight©, Marketing Process for Revenue Generation will deliver the optimal investing, harvesting and exiting outcomes desired.

WHY TENTACLE

INDUSTRY CASE STUDIES

Pediatric Dental Brand (Multi-location)

Tentacle/Brand Compass in a joint effort were retained by a leading private equity backed, multi-unit pediatric dental chain. Tentacle was challenged to lead the strategy and Brand Compass with the execution of digital media (paid & organic), all creative and campaign creation, new client, and to improve upon prior performance levels of lead generation and marketing spend. The Brand Compass team also helped enhance and maintain the clients website. The Tentacle strategy, creative and digital analyst team assessed, revised and implemented enhanced digital campaign tactics across Google, Facebook and Instagram resulting in dramatically higher levels of qualified lead generation with a corresponding lower cost per lead. Tentacle generated a 161% increase in high quality leads at a 62% decrease in cost per lead. In just the initial phase alone, Tentacle saved the client $400,000 through its experience based, best practice methodologies and delivered superior lead conversion opportunities.

IV Therapy Franchisor

Tentacle was retained by a high growth 60 unit franchisor of IV administered, medically operated cellular health clinics offering clients various IV Therapy services to assist in marketing and fundraising. Pursuant to an integrated scope of marketing and corporate finance services, Tentacle designed, developed and implemented a brand building and revenue strategy while in collaboration with the company’s CEO, supported the corporate finance fund raising effort in pursuit of growth capital. Tentacle created a 117 page, comprehensive marketing plan and revamped the business’ website to aid franchisees in more powerful brand awareness, SEO and overall customer acquisition while establishing high value, recurring revenue strategies and overall revenue growth for the system resulting in a 4-12% growth in company revenue monthly. Tentacle also was brought in to rebuild and revamp the website at both the corporate and franchisee level to improve consumer engagement and brand authority.

Environmental Technology

Tentacle served as a corporate finance and marketing advisor to an environmental technology company with proprietary eco-friendly air, water & soil purification solutions. Tentacle supported the founder’s Series A fund raising effort in the development of the company’s offering memorandum, investor materials, valuation methodology, investment security instruments and participated in investor discussions. Tentacle created the client’s brand identity, designed & built its corporate website, supported the go-to market launch strategy and provided ongoing marketing tactical support for revenue growth and enterprise scale.

Mobile Technology Data Platform

Tentacle served as a corporate finance and marketing services provider to a SaaS B2B2C mobile data collection and consumer engagement technology provider. Tentacle spearheaded the development of the client’s brand enhancement in support of the company’s Series B fund raise effort. Tentacle provided interim C-suite services in the execution of the finance and marketing functions which included implementation of corporate governance practices, enhanced financial reporting and operational protocols. Tentacle assisted the recruiting of key sales professionals and helped establish the go-forward the sales function in pursuit of new client pipeline.

Fitness & Wellness

Tentacle devised a multi location business and marketing strategy for a national, NYSE listed fitness chain, devising micro plans for individual locations based on target demographic unique to the individual locations, while maintaining an overarching umbrella strategy for the brand. Tentacle’s effort year-in and year-out over a long-term engagement lowered CPA collectively over 300% while growing EBITDA in multiples for the chain and individual franchisees. Tentacle received awards and accolades for the successful, sustainable strategy and execution.

Healthcare Multi-location

Tentacle built the business and operation systems and protocols for a multi-location health care facility. Creating the business plan using financial and marketing data, and integrating the key components of the business of Finance, Marketing and Operations, Tentacle implemented a plan to lower budget by 20%, increase new patient acquisition and patient retention and increase visits. Tentacle’s Financial team developed a Cohort Report that provided factual visibility to the business, revenues and expenses, that allowed leadership to make educated decisions to impact EBITDA positively. The Tentacle methodology for cross departmental execution was a multiplier for their business, inspiring branching out to a franchise model.

Financial Services

Tentacle provided a business development analysis for a major financial investment group. The discovery process brought us to the determination that the business development process and results were deficient due to a flawed philosophical approach with targeting inaccuracies. Post discovery, Tentacle was engaged to build a new business process with sophisticated systems and protocols, utilizing data and client engagement tactics. Three months after the implementation of Tentacle’s recommendations the company realized a 36% increase in revenues and an overwhelming increase of 60% in customer satisfaction.

Manufacturing/e-Commerce

Tentacle built an e-Commerce Strategy for a consumer centric manufacturing business and executed marketing tactics that drove a 63.7% increase in year over year sales. The strategy incorporated a multi tactical approach to build awareness and acquisition of the products. Tentacle’s revised targeting approach help fuel the growth and allowed the company to introduce new products and offers, based on the data acquired. Additionally, Tentacle created a subscription membership to drive ancillary product sales, introducing a more reliable reoccurring revenue model.

Nick Mammola

Co-Founder, COO, Managing Director

Career C-level professional with a diverse corporate and entrepreneurial career. Nick has served in multiple C-suite roles – CEO, COO, CFO and Director roles in public, private equity and venture capital backed companies as well as other privately held companies. Nick is an entrepreneur having co-founded Stoneacre Partners, a NASCAR licensed loyalty and affinity marketing platform backed by Bain Capital Ventures and High net worth family offices across the world of technology, entertainment and sports business. Nick founded Stoneacre2.0 a contemporary version of the original Stoneacre loyalty and affinity business model.

Lou Imbriano

Co-Founder, Managing Partner and Chief Strategy Officer

Lou is a career C-level business and marketing executive. Former New England Patriots Chief Marketing Office and the former MLS Chief Operating Officer. Lou is an entrepreneur having founded the Imbriano Group as well as a McGraw-Hill Business author “Winning The Customer”. Lou was a Sports Marketing Professor at the Boston College Carroll School of Management.

The Team AT

TENTACLE

Red Zmudzien

Chief Marketing Officer

Red is responsible for client on-boarding and program execution. Red spearheads and optimizes the sales, operations and fulfillment processes of Tentacle while also leading the strategy and implementation of the entire Tentacle digital and social marketing team. Red and his team develops customized, innovative digital, social and mobile strategies that drive consumer engagement, brand awareness, lead generation, customer acquisition, and client media budget optimization.

Emily Munroe Giesler

creative director

Emily wears many hats at Tentacle. She is responsible for all creative asset design and implementation. Working on both paid and organic deliverables. Emily helps the team form brand awareness, growth, and engagement for our clients. Her focus on web development both internally and client facing provides an ever-growing canvas for new design trends and innovative technology execution. Prior to her time at Tentacle, Emily worked as a designer in multiple fashion focused brands in Boston and has done many freelance website and design projects for local companies ranging from hair salons to cabling technologies.

Srujal Shah

Chief Technology Officer

Srujal is focused on our clients growth in the digital economy, with next generation web and mobile applications, analytics, IT and digital workplace services. His full team works alongside our clients in their digital transformation journey. Srujal has worked within highly regulated financial and pharmaceuticals industries for companies like Bank of America, Deutsche Bank, Merrill Lynch and Merck.

Suman Ghosh

Project Delivery Lead

Over 15 years of rich, end-to-end Project Management experience in the IT and Social-Development Sector; expertise in full software life-cycle implementation, rollout & enhancement from business analysis, testing, go-live assistance till post implementation support. Managing and leading cross functional teams to the successful implementation of projects.

Victoria Imbriano

Designer

Bringing ideas to life with motion and animation is essential in the new digital universe. Our resident designer started as an intern with us many years ago, and has since become an invaluable asset to the creative team. Victor is a graduate of SCAD (Savannah College of Art and Design) and has been awarded every regional illustration honor available to her.